Giving Tuesday // 2020
The Idea: Exceed the goal we had last year of raising $22,000 dollars in honor of the 22,000 people that are diagnosed with ovarian cancer each year.
The Activation: Create organic and paid media showcasing what their gift can provide an ovarian cancer patient and/or Survivor.
The Results: Generated over 229k organic impressions across Facebook, Instagram, and Twitter and 421K paid Facebook impressions. Exceeded our fundraising goal by 3X the goal amount.
My Role: Strategist, copywriting, graphic designer, paid ads.
Will you join the global generosity movement this #GivingTuesday, Dec. 1st? With a gift of $50, NOCC can provide hope to newly diagnosed women with a Faces of Hope® tote that will give them not only literature and resources to support them in their diagnosis, but they’ll also receive comfort items that make their treatment more manageable and their days a little brighter.
GIVE the Gift of Hope, MAKE a Difference Today!! Click the link in bio. #knowovarian #GivingTuesday
TODAY is the day, #GivingTuesday is here! Help us exceed our goal of $22,000 raised in honor of 22,000 women diagnosed with ovarian cancer each year. Make a gift today and impact a life tomorrow! Click the link in our bio to learn more. #knowovarian #GivingTuesday
Every dollar raised will impact women and their families that are battling ovarian cancer. After diagnosis, it can be a scary time. But thanks to our community – thanks to you – they’re not alone. Your support allows us to provide our Survivors with peer-to-peer support groups through our Teal Hearts Network in cities and towns throughout the country!
Join the generosity movement today by making a gift in honor or memory of someone you love! Link in bio. #knowovarian #GivingTuesday