Know Before You Boat // #NeverBUI // 2022
The Idea: Reinforce the message that drinking and driving, regardless of the mode of transportation is unacceptable. Provide an understanding of alcohol’s effect on boaters.
The Activation: Creation of social media images, gifs, video PSA and TikTok video to bring awareness. Partner with safe boating awareness company, NASBLA.
The Results: This campaign ran from Memorial Day - Labor Day. Resulting in an increase in social media engagement by 230% throughout all social platforms. Generated over 985k organic impressions across Facebook, Instagram, Twitter, and TikTok.
My Role: Strategist, copywriting, reporting.
To help keep all communities safe, MADD’s Boating Under the Influence (BUI) Campaign reinforces the message that drinking and driving, regardless of the mode of transportation, is unacceptable. Check out madd.org/bui to learn more about our new campaign that launched today. #KnowBeforeYouBoat #NeverBUI #NoMoreVictims
If you will be on the water this #MemorialDay weekend, make sure you have a plan before you go. NEVER drink and operate a boat. madd.org/bui #NeverBUI #KnowBeforeYouBoat
Did you know that alcohol was listed as the leading contributing factor in 16% of boating deaths in 2021? Stay safe on the water this weekend and NEVER drink and operate a boat. madd.org/bui #NeverBUI #KnowBeforeYouBoat #4thofJulyweekend